🦈 Tech, Tactics & a Shark in Orlando

This month, ~1,000 business brokers made the pilgrimage to Orlando—some for Mickey, most for the M&A insights. And yes, Shark Tank’s Daymond John swung by to talk entrepreneurship.

Here’s what made waves:

📣 Brand > Rolodex — Referrals work, but growing your practice in 2025 takes investment in marketing (ads, content, email) to consistently land more listings. Awareness = dealflow.

🤝 Negotiation is getting creative — With tighter lending and more seller involvement, deal structures are getting more flexible (think earnouts, seller notes, performance-based terms). Knowing how to craft a deal is everything.

🧰 Too many tools? Maybe. But the right ones matter — CRMs, valuation engines, AI outreach... there's a flood of software, but the brokers embracing tech are closing faster and scaling smarter.

The playbook’s on the table. Time to run it.