Broker AIchemy - February 2025

brought to you by Tupelo

Let's make some gold out of our listings! šŸ„‡ 

In 2024, Tupelo powered over 1,000 transactions. Business brokers using Tupelo crushed it last year. But let’s be real—finding deals and standing out is only getting harder.

This week, we’re diving into AI tools that help you source prospects and break through inbox clutter. Plus, all the good stuff you love:

āœ… Valuation multiples you can actually use

āœ… A free teaser builder to grab attention on social media

ā€œIt ain't about how hard you hit. It's about how hard you can get hit and keep moving forward.ā€

Rocky wants you to keep reading—don’t let him down. 🄊

šŸ—Æļø SMB Squawk Box

Manufacturing - Adjusted EBITDA

Industry (Click below for a detailed blog!)

Q1 - Low

Median

Q4 - High

Oil and Gas Field Machinery and Equipment Manufacturing

2.38x

3.85x

7.00x

Aircraft Parts Manufacturing

2.85x

3.50x

7.30x

Structural Metal Product Manufacturing

2.05x

2.40x

5.40x

Wood Product Manufacturing

2.25x

2.90x

3.75x

Fabricated Structural Metal Manufacturing

3.00x

4.80x

7.80x

Power Tools & Other General Purpose Machinery Manufacturing

2.50x

2.80x

6.40x

Office Furniture Manufacturing

2.53x

3.95x

5.80x

Truck Trailer Manufacturing

2.00x

4.31x

6.25x

Footwear Manufacturing

2.50x

3.00x

4.24x

Sheet Metal, Window & Door Manufacturing

2.18x

3.00x

4.10x

Medical Device Manufacturing

3.00x

3.40x

6.50x

Auto Parts Manufacturing

3.00x

3.40x

6.50x

Plastic Film, Sheet & Bag Manufacturing

2.20x

2.95x

4.10x

Aircraft, Engine & Parts Manufacturing

2.40x

3.90x

8.00x

Cabinet & Vanity Manufacturing

2.00x

2.30x

4.30x

Billboard & Sign Manufacturing

2.00x

2.50x

5.90x

Construction Machinery Manufacturing

2.10x

3.15x

3.90x

Industry Overview, Market Size/Projections, Key Financial Metrics, Future Outlook and more

Tupelo’s industry reports get thousands of views monthly by owners, buyers, and your fellow brokers.

šŸ‘ļø AI Toolkit

This month, we’re featuring:

Seamless.AI, a sales intelligence platform that helps businesses find, verify, and connect with potential leads. It provides access to a large database of contact information, including phone numbers, emails, and company details.

Potion: AI-powered platform that enables users to create hyper-realistic personalized videos featuring their own face, voice, and gestures without the need to record each video manually. This tool is particularly beneficial for sales, marketing, and support teams aiming to enhance engagement through personalized communication.

šŸ‘‰ļø Broker Tip

How to Actually Get People to Open and Read Your Emails:

Email marketing isn’t dead—it’s just drowning in a sea of bad subject lines and walls of text. Here’s how to make yours stand out.

Step 1: Hook Them With the Subject Line 

If your subject line is boring, your email will most likely not be opened. Think of it like a headline—make it punchy, intriguing, and impossible to ignore.

Step 2: Use the F-shaped reading patterns 

People don’t read emails—they scan them. Their eyes move in an "F" shape, meaning they focus on the top and left side first. Put your most important info up there and make your emails easy to skim. Use bullet points and bolded text to call out specific items.

Step 3: Call to action 

If you don’t tell them what to do next, they won’t do anything. Want them to book a call? Download a report? Click a link? Make it obvious and frictionless.

šŸ”„Pro Tip: Before hitting send, ask yourself: Would I respond to this cold email? If not, rewrite it—because no one else will either.

šŸ’„ Special Feature