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- Broker AIchemy - February 2025
Broker AIchemy - February 2025
brought to you by Tupelo
George Wellmer
February 11, 2025
Let's make some gold out of our listings! 🥇
In 2024, Tupelo powered over 1,000 transactions. Business brokers using Tupelo crushed it last year. But let’s be real—finding deals and standing out is only getting harder.
This week, we’re diving into AI tools that help you source prospects and break through inbox clutter. Plus, all the good stuff you love:
✅ Valuation multiples you can actually use
✅ A free teaser builder to grab attention on social media
“It ain't about how hard you hit. It's about how hard you can get hit and keep moving forward.”
Rocky wants you to keep reading—don’t let him down. 🥊
🗯️ SMB Squawk Box
Manufacturing - Adjusted EBITDA
Industry (Click below for a detailed blog!) | Q1 - Low | Median | Q4 - High |
2.38x | 3.85x | 7.00x | |
2.85x | 3.50x | 7.30x | |
2.05x | 2.40x | 5.40x | |
2.25x | 2.90x | 3.75x | |
3.00x | 4.80x | 7.80x | |
2.50x | 2.80x | 6.40x | |
2.53x | 3.95x | 5.80x | |
2.00x | 4.31x | 6.25x | |
2.50x | 3.00x | 4.24x | |
2.18x | 3.00x | 4.10x | |
3.00x | 3.40x | 6.50x | |
3.00x | 3.40x | 6.50x | |
2.20x | 2.95x | 4.10x | |
2.40x | 3.90x | 8.00x | |
2.00x | 2.30x | 4.30x | |
2.00x | 2.50x | 5.90x | |
2.10x | 3.15x | 3.90x |
Industry Overview, Market Size/Projections, Key Financial Metrics, Future Outlook and more | Tupelo’s industry reports get thousands of views monthly by owners, buyers, and your fellow brokers. |
👁️ AI Toolkit
This month, we’re featuring:
Seamless.AI, a sales intelligence platform that helps businesses find, verify, and connect with potential leads. It provides access to a large database of contact information, including phone numbers, emails, and company details.
Potion: AI-powered platform that enables users to create hyper-realistic personalized videos featuring their own face, voice, and gestures without the need to record each video manually. This tool is particularly beneficial for sales, marketing, and support teams aiming to enhance engagement through personalized communication.
👉️ Broker Tip
How to Actually Get People to Open and Read Your Emails:
Email marketing isn’t dead—it’s just drowning in a sea of bad subject lines and walls of text. Here’s how to make yours stand out.
Step 1: Hook Them With the Subject Line
If your subject line is boring, your email will most likely not be opened. Think of it like a headline—make it punchy, intriguing, and impossible to ignore.
Step 2: Use the F-shaped reading patterns
People don’t read emails—they scan them. Their eyes move in an "F" shape, meaning they focus on the top and left side first. Put your most important info up there and make your emails easy to skim. Use bullet points and bolded text to call out specific items.
Step 3: Call to action
If you don’t tell them what to do next, they won’t do anything. Want them to book a call? Download a report? Click a link? Make it obvious and frictionless.
🔥Pro Tip: Before hitting send, ask yourself: Would I respond to this cold email? If not, rewrite it—because no one else will either.
💥 Special Feature
