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- Broker AIchemy - February 2025
Broker AIchemy - February 2025
brought to you by Tupelo

Let's make some gold out of our listings! š„
In 2024, Tupelo powered over 1,000 transactions. Business brokers using Tupelo crushed it last year. But letās be realāfinding deals and standing out is only getting harder.
This week, weāre diving into AI tools that help you source prospects and break through inbox clutter. Plus, all the good stuff you love:
ā Valuation multiples you can actually use
ā A free teaser builder to grab attention on social media
āIt ain't about how hard you hit. It's about how hard you can get hit and keep moving forward.ā
Rocky wants you to keep readingādonāt let him down. š„
šÆļø SMB Squawk Box
Manufacturing - Adjusted EBITDA
Industry (Click below for a detailed blog!) | Q1 - Low | Median | Q4 - High |
2.38x | 3.85x | 7.00x | |
2.85x | 3.50x | 7.30x | |
2.05x | 2.40x | 5.40x | |
2.25x | 2.90x | 3.75x | |
3.00x | 4.80x | 7.80x | |
2.50x | 2.80x | 6.40x | |
2.53x | 3.95x | 5.80x | |
2.00x | 4.31x | 6.25x | |
2.50x | 3.00x | 4.24x | |
2.18x | 3.00x | 4.10x | |
3.00x | 3.40x | 6.50x | |
3.00x | 3.40x | 6.50x | |
2.20x | 2.95x | 4.10x | |
2.40x | 3.90x | 8.00x | |
2.00x | 2.30x | 4.30x | |
2.00x | 2.50x | 5.90x | |
2.10x | 3.15x | 3.90x |
Industry Overview, Market Size/Projections, Key Financial Metrics, Future Outlook and more | Tupeloās industry reports get thousands of views monthly by owners, buyers, and your fellow brokers. |
šļø AI Toolkit
This month, weāre featuring:
Seamless.AI, a sales intelligence platform that helps businesses find, verify, and connect with potential leads. It provides access to a large database of contact information, including phone numbers, emails, and company details.
Potion: AI-powered platform that enables users to create hyper-realistic personalized videos featuring their own face, voice, and gestures without the need to record each video manually. This tool is particularly beneficial for sales, marketing, and support teams aiming to enhance engagement through personalized communication.
šļø Broker Tip
How to Actually Get People to Open and Read Your Emails:
Email marketing isnāt deadāitās just drowning in a sea of bad subject lines and walls of text. Hereās how to make yours stand out.
Step 1: Hook Them With the Subject Line
If your subject line is boring, your email will most likely not be opened. Think of it like a headlineāmake it punchy, intriguing, and impossible to ignore.
Step 2: Use the F-shaped reading patterns
People donāt read emailsāthey scan them. Their eyes move in an "F" shape, meaning they focus on the top and left side first. Put your most important info up there and make your emails easy to skim. Use bullet points and bolded text to call out specific items.
Step 3: Call to action
If you donāt tell them what to do next, they wonāt do anything. Want them to book a call? Download a report? Click a link? Make it obvious and frictionless.
š„Pro Tip: Before hitting send, ask yourself: Would I respond to this cold email? If not, rewrite itābecause no one else will either.